26 February 2019

Why would you pay for food waste?

Linda Paeez Founder Vivièna

Food waste is a perverse problem: on one side of the world hundreds of millions of people are hungry, on the other side there is so much abundance that it leads to waste. The side effects are that money and resources are wasted, as this infographic shows. Waste occurs throughout the chain of production, transport, in stores and at home. In developed countries such as the Netherlands more than 40% takes place in shops and at the consumer, according to a report from the UN. This report also points to two major causes: stores place unnecessary high demands on the appearance of food, and there is little coordination about supply and demand between farmers, shops and consumers. And you pay for this waste, because it is included in the price.

Fortunately, there are many initiatives to tackle food waste, often focused on part of the chain. At Vivièna we strive to fight waste throughout the entire chain, becoming the most circular fresh store in the Netherlands. This is how:

  1. We make optimum use of the local seasonal offer, where good taste is more important than appearance
  2. Our products cover less distance, which leads to less loss during transport and storage
  3. We offer limited choice and keep low stocks, which means we have less left-overs
  4. We do not package anything, so you don’t have to buy more than you really need
  5. What remains from today will be processed in our fresh meal products tomorrow
  6. Our residual flows are largely organic, and can therefore return to nature

We invest in a more valuable and less wasteful system, and with every Euro you spend with us, you contribute to that.

Linda Paeez Founder Vivièna
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